What to Keep in Mind When Planning Events for Gen Z Audience?

Young people no longer attend events the way they used to. And no, it’s not because they’re not interested in culture. On the contrary, Gen Z and younger millennials are hungry for authentic, meaningful experiences. But they expect a completely different approach than what we were used to in the past.

So what really attracts them in 2025? How do you build an event that’s in, not just to sell out tickets, but to create a community, memories, and lasting experiences?

Here’s our breakdown of trends in music, design, and marketing that are currently shaping young audiences.

1. Music: Less about headliners, more about the vibe

Forget the old model of “the bigger the name, the bigger the crowd.” Today’s young audience cares more about the atmosphere than the lineup. It’s not about who is playing but how the event makes them feel.

What’s trending?

• Secret raves, community-led events, B2B DJs, experimental sounds

• Genres like ambient, hyperpop, trance, and dark techno – either intensive or calm

• Focus on exploration, not predictability

  
  

Pro tip:

Consider a curated set without announcing the program. Create a mood, not just a “concert.”

2. Design & Visuals: Speak their language

Aesthetics are key for Gen Z. But not the polished, perfect Instagram look. Instead, visuals today often play with retro, chaos, analog textures, AI art, or lo-fi collages. The design needs to feel authentic and community-driven.

What grabs their attention?

• Irregular fonts, motion, glitch effects, hand-drawn elements

• Bold color palettes, unpredictability

• Less logos, more atmosphere

  
  

Pro tip:

Don’t be afraid to collaborate with TikTok creators or student artists. Give them creative freedom and see what happens.

This is what your club set-up could look like.

3. Marketing: Don’t sell, speak human.

Young audiences won’t read another ad but they will listen to someone they trust. Trust today is built through realness, humor, behind-the-scenes moments, and shared experience.

What works:

• Behind-the-scenes clips, memes, reaction content, storytelling

• TikTok > Instagram (especially for younger Gen Z)

• Microinfluencers: even people with 800 followers can have a big impact if they’re authentic

  
  

Pro tip:

Grab your phone and film how you’re building the stage, taste-testing drinks, or your DJ rehearsing their set. It hits harder than a polished promo video.

4. A Safe Space Is Essential

Young people want to know they can be themselves at your event without judgment and without feeling unsafe. Safety, inclusivity, and openness are non-negotiable conditions for them.

What helps?

• Be clear about who the event is for and what values you stand for

• Chill-out zones, free water, gentle lighting: Offer not just a show, but space to breathe too

• Zero tolerance for harassment

  
  

Pro tip:

Don’t be shy to speak your values out loud. Young people notice, and they’ll respect you for it.

5. In Summary: Create experiences, not just events

In 2025, it’s not about putting on a “program.” Young audiences are looking for something deeper: Connection, emotion, aesthetic, and story. If you want to attract them, stop talking like a brand and start creating like a human being.

Like this article?

Check out more inspiration on our blog. And if you’re curious how to easily and affordably sell tickets for your events, visit our website and sign up. We’d love to have you!