Getting sponsors will help you to fund and enrich the event. However, many organisers do not use sponsorship, perhaps due to a lack of information. Well, here we are to help you with that!
Here are some steps you can take to prepare and effectively attract sponsors to support your event. We've also created sample sponsorship packages for you to send to your potential partners.
Here's a quick summary, but we'll look at each point in detail:
Identify ideal sponsors
Create a compelling sponsorship package
Define your return on investment (ROI)
Personalise your offer
Focus on long-term partnerships
Build rapport and transparent communication
Don't forget to follow up after the event
Use testimonials and success stories
1. Identify Ideal Sponsors
It is important to know what type of sponsor you are looking for. Focus on companies whose customers match the target audience of your event. For example, if you are organising a sports event, companies in the sports equipment, healthy lifestyle or fitness sectors are good candidates. A good way to start is to compile a list of potential sponsors based on how their brand fits your audience and event goals.
2. Create a Compelling Sponsorship Package
Sponsors need to see clearly what they get out of the partnership. Create a professional presentation with sponsorship packages. You can offer different levels of brand visibility in each package, such as logo placement on promotional materials, social media posts, or exclusive activities at the event. Be sure to include the specific benefits and value that the collaboration brings.
Sample packages
Here are five different levels of sponsorship packages you can include in your offer to potential partners:
1. Bronze package
Visibility: Logo on the event website and promotional materials
Social Media: Mention in one social media post
Tickets: 2 free tickets to the event
Price: ___ EUR
2. Silver Package
Visibility: Logo on the website, event posters and flyers
Social Media: Mention in two social media posts
Promotional booth: Option to place a smaller promotional booth at the event
Tickets: 4 free tickets to the event
Price: ___ EUR
3. Gold Package
Visibility: Logo on all promotional materials, including banners and stage graphics
Social Media: Mention in four social media posts
Email communication: Logo in newsletter sent to event attendees
Promotional booth: Opportunity to have your own booth at the event with the ability to directly address attendees
Tickets: 6 VIP tickets
Price: ___ EUR
4. Platinum Package
Visibility: Logo in a prominent position on all promotional material, including tickets and website
Social Media: Dedicated post introducing the sponsor and frequent mentions during the campaign
Email communications: Logo and brief introduction of the company in all newsletters and official emails associated with the event
Promotional booth and promo: Opportunity to host an interactive activity at the event, such as a contest or product demonstration
Tickets: 10 VIP tickets
Price: ___ CZK
5. Exclusive General Package
Visibility: Exclusive position as "General Sponsor" with logo in all key locations, including the stage and main entrance
Social media: Exclusive series of posts focused on the sponsor, including an interview or short video introducing the brand
Email communications: Highlighted logo and promotional space in every email and newsletter
Promotional booth and activities: Opportunity for an exclusive booth or space in a prime location where visitors can interact with the brand
Additional benefits: Partnership mentioned in all press releases and media communications
Tickets: 20 VIP tickets and exclusive access to all parts of the event
Price: ___EUR
3. Define the Return on Investment (ROI)
Sponsors will want to know how their investment in your event will pay off. Provide clear data and numbers - from estimated attendee numbers and demographics to social media reach. If you have data from previous years or events, be sure to include it in your statistics.
4. Personalize your Offer
Some sponsors will appreciate it if you offer them unique options not included in the normal sponsorship package. Tailor the offer to specific companies and consider what would bring them the most value. For example, an exclusive stand or the opportunity to have on-site activities or product displays.
5. Focus on Long-Term Partnerships
One-time sponsorships can be interesting, but long-term cooperation brings benefits to both you and your sponsors. Try offering a partnership for a series of events or a regular collaboration, which may make sponsors more interested and help you build a more stable financial base.
6. Build Rapport and Transparent Communication
Sponsors will appreciate it when you treat them as real partners. Keep in regular contact with them, send updates on event preparations and be available for their questions. Transparency builds trust and will make sponsors feel involved in the process.
7. Don't Forget to Follow Up After the Event
After the event, it is important to thank the sponsors and provide them with an overview of the results - for example, how many people attended the event, what were the statistics from the online communication, or share feedback from visitors. This follow-up will show your interest in a long-term partnership and help strengthen the relationship for the future.
8. Use Testimonials and Success Stories
If you have had successful sponsorships in the past, share these stories. Testimonials and real-life examples can convince potential sponsors that your event is worth the investment and that you can effectively leverage the partnership for both parties.
In conclusion
Getting sponsors for your event can be a challenging but crucial task. By correctly identifying potential partners, preparing quality sponsorship packages and ensuring transparency and trust, you stand a high chance of success. Remember that sponsorship is about mutual benefit and a relationship that brings value to both you and your sponsors.
If you found this blog post interesting, check out our entire blog page, or articles such as Trends in Event Management in 2025 or Why You Should Psychology in Ticket Sales etc. And if you wish to start your quick and easy ticket pre-sale with us, sign up at BOOM Events!
See you around.